Feb 11
15
Posted by randfish Every 3-4 years, there’s a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 – 2002: PageRank + On-page 2002 – 2005: Anchor text + Domain name + PageRank + On-Page 2005 – 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text +